Your virtual chief AI officer

AI is a rabbit hole. Rabbit is the guide.

We build AI into your business and train your team to run it.

Backed by a 5x return guarantee →

AI is changing how every business runs.

Work that took a team days can now be done in minutes.

The businesses that build it in now will pull ahead of those that wait.

In every industry, they will be the ones setting the price and the pace.

We help growing UK businesses compete with anyone.

Your virtual chief AI officer, working with your team.

Map. Build. Train. Measure.

Daysto see where the hours go
Weeksto your first process running
Monthsto the whole business
Scroll

How it works

01
Map where the time goes
Days

01 · Map

EXAMPLE MAP · HOURS A WEEK Quoting62 hours Scheduling18 hours Payroll9 hours Customer calls35 hours Order entry48 hours Reporting21 hours Sales follow-up27 hours Invoicing24 hours and the rest

Short interviews with the people who run each process. One map of the business: the hours, the cost and where to start.

  • A measured starting point
  • Quick wins, ranked by value
  • Free, and done in days

See an example map →

02 · Build

Clean the data, build the company brain, then the automations.

01 · DATA Your data, cleaned 02 · BRAIN Company brain 03 · BUILD Automations and tools Any AI model: Claude, ChatGPT, Copilot, Gemini or open models

Anyone can build a quick AI tool. It only lasts if the data underneath is right, so we start there and build your company brain on top.

  • A second brain for the business, yours to keep
  • Not tied to one AI model

03 · Train

WHO RUNS IT · EXAMPLE M1M2M3M4M5M6 Rabbit engineers and trainers Your team’s own capacity

From day one, your team uses AI on its own work through our training platform. Our engineers and trainers then work hand in hand with them until they can run and change it themselves.

  • Training on their own work
  • We stay for as long as you need us

04 · Measure

HOURS BACK EACH MONTH · EXAMPLE Starting point M1M2M3M4M5M6

Every month we measure the hours and money back against the starting point. Then we move to the next process on the map.

  • Numbers shared every month
  • Stop at the end of any month

Your virtual chief AI officer

Senior people, on your business.

Rory Otterburn

Rory Otterburn

Founder and CEO

10 yrsat Microsoft, then two chief executive roles

Over a decade in technology. Rory founded Rabbit to help businesses grow without adding headcount at the same pace, and leads every client from the first map to the monthly results.

Tim Wort

Tim Wort

Operations and growth

£90m → £750mas COO of Lebara, in five years

35 years scaling companies, including 25 at IBM and as COO of Lebara. Tim works with your leadership team to set where growth comes from, so every build has a clear reason to exist.

Tancredi De Pretto

Tancredi De Pretto

Head of AI training

Large techa career in large technology companies

A certified trainer across the major AI companies. Tancredi leads how your team learns to use AI on its own work, from day one, so what we build keeps working after we step back.

Behind them, our engineering team builds, documents and supports every system we hand over.

What clients say

From the people we have worked with.

“This has fundamentally improved how quickly we can move from raw data to insight. We’ve cut pre-analysis time dramatically and can deliver more holistic recommendations with greater confidence.”
MMDr Mark MikhailFounder and clinical lead, Three Peaks Health
“We started this as an exercise in controlling overheads. As we scale, it becomes a sales tool that gives our team the most competitive edge. If it can deliver a specification in a day rather than three, that is a big step. There is so much opportunity to go further, because nobody else in our industry is really doing it.”
PRPatrick RobertsRoberts Group
“Immensely valuable, even before the first week was out. The system ran through our accounts and found a large number of bills we had not invoiced. That alone gave us a 10x return.”
HLHenry LamprechtManaging Director, The Community Communications Partnership
“This gave me the foundations to double, even triple, what I get done in a day. More than that, I now know what is possible. So I can drive the culture across the whole organisation.”
JNJoe NewcombeSVP Global Creative Technology & Product, Dentsu
“Rabbit helped change the way we thought about driving retention through their consultancy and psychological framework. Working with them we saw a 90% user return vs. rate alone.”
DBDavid BerlinCPO, Unidays
“Rabbit combines clear focus with strategic thinking, aligning with our needs while innovatively pushing boundaries to drive impactful results.”
MPMarcus ParnwellEVP Product, DAZN
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Start now

Get your free process map now.

Every process in your business, the hours each one takes, and where to start. Ready in days, and yours to keep.

Training

Start with three free modules.

Our training is an 11-module online programme, self-paced and built around your own work. The first three modules are free. Pick one task you do every week, and by the end of module three it runs as a process you can repeat and hand to someone else.

Training for your whole team? Book a call with our team.

Common questions

Questions owners ask us first.

How much does it cost?

The map is free. After that, we agree a monthly fee based on what the map finds.

Why is the map free?

Because it is the best way for you to judge whether we are worth hiring. You keep the map either way.

What does the map need from our team?

A short interview with each person who runs a main process, over a few days. We fit around the working week.

What if you fall short of 5x?

We agree how value is measured before we start and review it with you every quarter. If the value is behind, we pause our fees. Book a call and we will take you through the detail.

Should we start with training instead?

If your team is not yet using AI day to day, our training course is a good first step, and the first three modules are free. Many clients start there, then take the free map.

Which AI tools do you use?

Whichever fit your business. For many clients that is Claude; for others it is Microsoft Copilot, ChatGPT or Gemini. We build on the systems you already pay for.

Will we depend on you once it is built?

No. You own everything we build. We run it with your team until they can run it themselves, and on a monthly plan you can stop at the end of any month.

Who owns what you build?

You do, outright. Every build is handed over with documentation. Nothing is locked to us.

Can AI replace our staff?

Some routine work can be automated, and should be. Most of what wins and keeps customers still needs people. We automate the first and train your team for the second.

Getting started

Start with a free map of your business processes.

Or book a call with our team.

01

Map

Short interviews find where the hours go. Free.

02

Build and train

Our engineers build it and train your team alongside.

03

Measure

Hours and money back, measured every month.