Rory Otterburn
Founder
Rory founded Rabbit in 2024. Before that he spent twelve years in technology, ten of them at Microsoft, then held two chief executive roles. He leads Rabbit's client work, from the first process map to the monthly results.
About Rabbit
A London studio for AI training and hands-on engineering.
Rabbit helps businesses with £5m to £50m in annual revenue put AI to work in the processes that matter most. We map how the business runs, build AI into the systems it already uses, train the team to run it, and measure the result every month.
How we think about AI
Four principles behind every project.
01
Start with the work, not the tools
Giving everyone an AI tool makes each person a little faster. It rarely changes the business. The value comes from changing the processes that drive revenue and cost, so that is where we start.
02
Train the people who run each process
A system only lasts if the team using it understands it. Everyone who works with a build is trained on it, on their own work.
03
Measure against a starting point
The process map records the hours and cost of each process before anything changes. Every month we report the result against it.
04
You own what we build
Every build is handed over with documentation and runs on systems you control. Nothing is locked to us.
Who you will work with
The people behind Rabbit.
Tancredi De Pretto
Claude certified trainer
Tancredi leads Rabbit's training. He is an AI fluency coach and runs his own business on the same system he teaches. He runs the Claude Crash Course and the workshops for client teams.
Tim Wort
Advisory partner
Tim is the founder and chief executive of PPC Advisory and has run an advisory business for fifteen years. He studied computer science and has worked in technology ever since. He works with our clients' leadership teams to tie each project to the results the business needs.
Behind them, our engineering team builds, documents and supports every system we hand over.
How we work
Map. Build. Train. Measure.
01Map
Short interviews give every process, the hours it takes and what to change first. The map is free.
02Build
Our engineers build AI into the processes worth most, on the systems you already use.
03Train
The team around each process is trained as it changes, so the change lasts.
04Measure
Every month we report the result against the starting point, with a 5x return guarantee on two-year agreements.
Getting started
Start with a free map and free training.
Sign in with your email, map how your work runs, and automate your first process in the first four modules of our training programme.